PS Audio Revises Marketing to a Direct Sales Only Model


Discussion on the PS Audio Forum sponsored by PS Audio indicates that over the next 4 months PS Audio will be transitioning to a Direct Sales Only Model.  PS Audio CEO Paul McGowan acknowledged change was coming within the next four months.  Wish the best to PS Audio on the change.  I wonder what the impact will be on dealers currently holding new stock.  The thread on the PS Audio Forum is titled Is - PS Audio Going Direct Sale Only?
weedeewop

Showing 2 responses by pindac

I bought a PS Audio Device, after hearing the device at a Dealership.
Following the audition, I investigated the options to purchase, and found the
Dealership Prices were varied by approx 20%.
I then researched the used market for about two months, and purchased a immaculate same spec model for approx 75% less than the most expensive dealership price.
I had no interest in PS Audio until I visited a Dealership, that had a system I was familiar with, on auditioning a DAC on the system, with the PS Audio Device, 
the outcome was a search to purchase a PS Audio device with the intention to purchase.
I wonder how many of PS Audio Dealership sales are generated from this type of introduction to their products.
When investigating devices at the price level and performance level, PS Audio compete in the Market at, a audition on a familiar / trusted system will be very important to assist in making a final evaluation and decision.
If a device ends up on a shortlist, a home evaluation is even more important at this price level and performance level.
I like my PS Audio device, but not enough to go to a show/event to specifically listen to it on a unknown / unfamiliar system, or watch you tube 'blurb' about the Company.
So if the Dealership network is removed from PS Audio interface with customers,
I personally don't see how they will generate new customers in the capacity they have been, or maintain loyalty with existing customers, who will have had the option to evaluate a product on a known trusted system.
In fairness to PS Audio, I don't have a algorithm analysis of their market status, or the internal brainstorming knowledge, that would create the energy to change a marketing strategy, so I don't know how this all gets condensed into deciding how each potential individual customer is going to embrace their new restriction to engage with PS Audio.  
Interestingly, a few miles from my home in the UK, a 'from the home' Dealership who I have spent a few £££'s with in the past few years, now has Jay's Audio Devices in stock. As I know that system very well, I can now in the near future take part in a PS Audio/Jay's Audio Comparison, with the DAC, that lead me to the PS Audio purchase.
That comparison is one that has been discussed on here, and I will be happy to present my assessment on that thread. 



 


   

As said earlier, I imagine there will be a Algorithm in use by PSA that is showing all the sales history information of their products.
What a analysis will not show, is how many customers that made purchases  have been the result of a interest generated from using a Dealership and the customer receiving a introduction to PSA devices.
If a customer chose to purchase from another source, it will not be known that the sale was a result of a Dealership Interface with the Customer, that is how I ended up owning a PSA device, even though I bought a immaculate used item following a Dealership Introduction.
A few unsatisfactory Mail Order experiences made public, will soon start to reduce any 30 day home trials, I would happily go with out a home trial and pursue another brand that can be auditioned, than risk any unnecessary events, that could take the shine of a purchase experience.
A $10, 6" x 6" x 6" package, or $3000, 24" x 18" x 8" package will get the exact same treatment with the usual standards of available courier services.
Whether the suspended design within the PSA Packaging is robust enough to withstand such treatments, I'm sure the Jury will be out on that one for a good while. 
I received a vintage TT from Japan recently, it was very well packaged, the best it could be in my opinion, without having purpose made mouldings to secure it.
It arrived with a damage that was not in any of the supplied pre purchase images.
I failed to receive a claim on the insured item, the reason being given, for not informing the shipping company in 48 hours.
I feel the concern is not for PSA products, but the not knowing when the only option is to deal direct.
Will the latest PSA device be a improvement on the device I already own ?
Will the latest PSA device be a upgrade in my system to the PSA device in use at present ?  
Will the 30 Day Home Trial be free from any form of complications, whilst I assess a PSA device ?
Would it be worth my while taking a PSA device on a 30 Day Home Trial,
to a Dealership, while I have it, to compare it to other devices on my shortlist ? 
What responsibilities will I be liable for on returning a PSA device following a home trial ? 
Will I be at any financial risk during the period, when satisfying my curiosity about a PSA device, from the time the Company sends a device for a Home Trial and the Company receives it back ?