PS Audio Revises Marketing to a Direct Sales Only Model


Discussion on the PS Audio Forum sponsored by PS Audio indicates that over the next 4 months PS Audio will be transitioning to a Direct Sales Only Model.  PS Audio CEO Paul McGowan acknowledged change was coming within the next four months.  Wish the best to PS Audio on the change.  I wonder what the impact will be on dealers currently holding new stock.  The thread on the PS Audio Forum is titled Is - PS Audio Going Direct Sale Only?
weedeewop

Showing 1 response by coppy777

Got a bit weary reading the repetitive responses so forgive me if this was said.

I think we’d all agree PS Audio has moved upscale with their product line. And they are expanding, into speakers. All of this puts them in direct competition with other high end companies and their dealers who sell Magico, AR, D’Ag, Wilson, McIntosh, etc. When PSA is in those dealers they don’t get a fair shake. Those guys want and need to sell the big names and will discourage PS Audio purchases. "it’s okay if that’s all you can afford. The product doesn’t really compare to dCS". They really believe this or need to... the price points are so different.

PSA and Paul in particular are good marketers and don’t need their dealers working against him. PSA is now getting decent reviews and is certainly recognized as a player at the top levels. They have developed a market niche in the quality audio market, offer good service and should do very well with direct distribution. It’s time. Good luck PSA.