Well, could be that they were going for a minimalist look considering it is a more contemporary design for a set of high end speakers. Furthermore, why clutter the ad with distractions since the main focus is the Speaker? Clearly the only included furniture is the Eames Lounge Chair and Ottoman because we all know it does whisper  "Audiophile"... Not that hard to figure out. The Room Treatment and other Gear will eventually follow into what seems to be a brand new space... 😉

markalarsen - I Completely Agree! I had the fortunate opportunity of listening to the FR20s in a very good Listening Room with a bunch of PS Audio gear. I came away very impressed considering how well they sounded especially in comparison to some Focals and even it's big brother, the FR30s. Both sets of speakers were previously hooked up to the same system. It certainly held its own and clearly has the Aspen DNA in every way just slightly less robust. It should be perfect for most normal sized rooms and spaces. Definitely punched above its weight...

markalarsen - looks like the shadows of the plant to me? Yeah, something simple with natural colors could have gone on the wall...

On another note about the FR20s, here is a YouTube video of Paul explaining the difference between the woofers of the FR20s to that of it's bigger brother, the FR30s. Some good and interesting comments below the video as well:

https://youtu.be/lUZeR-3j85U

Nothing new when it comes to marketing images of Audio gear or pics taken for Audio print advertising...

steve59 - No doubt anything before the lockdowns was one of the "False Starts" PS Audio has admitted to during their lengthy process of launching a speaker line. I'm guessing those had more Arnie Nudell influences... whereas their current speaker line really looks to be more of Chris Brunhaver's designs and concepts.

Congrats & Enjoy!

Here... this ⬇ should make your day... 😆