Priorities, who makes the rules anyway?

I'm putting this on the table for two reasons, 1) I am tired of 'which amp for my speakers' threads, and 2) I am right.

Most everyone I know thinks I am a crazy-man. They refer to me as the one who has taken home entertainment to the "extreme." My question is, where'd they get that idea? Generally speaking: the average upper-middle-class yupster walks into a car dealer and plops down $???$ without thinking twice. Next they slice the price into monthly payments, add interest and insure it, all for the low, low, price of what...say, $35k (for arguments sake). Now throw another in for the wife. Where are we now, $70k in cars? The point. This sort of average behavior is thought of as completely reasonable and rational in most circumstances.

On the other hand, a guy like me (or we) who throw(s) down anything approaching (or even half) the total amount of the car, much less both cars, on home entertainment stuff, is a nutcase (or bunch of them if all of you are still on board) with out of whack priorities. What is with this? I enjoy my HT system way more than I enjoy my car. I spend more time at home with my HT system, or at least try to. All else equal I would rather drive a junker pick-up and come home to a plasma flatscreen, than any other, another way around. For me, this is true, even if it's just to watch the news. (The real point, as you may have guessed--I am talking myself into spending more). I NEED that flatscreen. I do.

When are we going to start thinking of home entertainment the same as we do cars? As it is for most, high dollar home entertainment is still thought of as a guilty pleasure.