Price paid for top end equipment

In 2004 I bought a Cary V12R stereo amp from the owner of a local store for 30% of list,He told me he marks up around 40% and gives deals like this to larger purchases. A year later I went back and got another one (because of the discount)at the same price. Visited the store a few years later for a sony sacd player and found it was sold to another owner and now discounts were very small. So bought the sony 5400 for a better discount somewhere else, everytime I go past this place no one is there. So you give people some kind of deal and sell more or no discount and sell less.