Power Cord Length


Here's one for the electric wizards to kick around. Whilst attending Axpona this weekend I was doing some power cord shopping. At one particular display I was being told by a very well known cable company representative, I'll not mention the name so it doesn't influence any responses, that the rule of thumb is that in order for the pwr cord to be effective it needs to be at least five feet long. This allows the current to be in the cord long enough for it to be effective. Ok, I'm really dumb when it comes to this sort of thing so maybe I said that in the most simpliest of words but that's pretty much how it was explained. Anyone care to elaborate on this good or bad?
Ag insider logo xs@2xjackcoke
20m or 2m no difference. length of powerline is much longer could be 2km 
The efficiency of current has nothing to do with length of power cord.
Longer ones are usually more convenient to reach to power outlet from the placement position. I've seen those super fat ones that you can hardly bend, but "sounding super good" LOL!  If you can't even bend them steep enough to reach the outlet, what's the use? 
The rule of thumb is super-simple, if you still unsure how aftermarket power cord works or how will one work in your set up, there's no need to bother and use stock one and save $$$. I still don't know why I should change my power cords unless they break and live with that with no regrets whatsoever.  
Many high-end components might not have sufficient "defense" from EMI of powerlines and may require to use SHIELDED powercord in case if such problem NOTED. See? I'm not completely against aftermarket powercords after all, but highly prefer well-engineered components that aren't susceptible to EMI, RFI or other electrical nature disturbances. 
A representative will always tell you to purchase because it will improve sound, but in fact not always true and most-likely not true.