I was reading that they spent considerable capital on investing and co producing the 4K chip and ultimately it set them up for a long term loss they decided was too much and therefore are closing prematurely in order to maintain service for existing customers for as long as they could.
Oppo Ceasing production
Just visited Oppo's web site. They are ceasing production of all their products and will only do warranty work and firmware support for their products. They no longer have the resources to manufacture new products. Didn't see this one coming.