OK, so I have to ask. Is this real, or is this a joke?

Any deoxidizer is great in harsh conditions. 
Some of you may have some very damp rooms. 
A wee dram or two of single malt scotch can have a huge effect on sound quality too! 
It's all good! Cheers, 

Silver is the best conductor followed by Copper then Gold.
 
By disconnecting and reconnecting a connector every now and then will ensure the best connection you can get. Especially if all your connections are silver plated as even silver oxide is conductive. All other metal oxides are non conductive. 

Guess when you Unplug a connection that hasn't been touched for a while, then add magic fluid to it and reconnect that connection its not the fluid giving you a better connection but its the friction of reconnecting scraping through the oxides giving you a clean (new) connection. 

Hence the perceived improvement of audio quality! 

It's not rocket science! 

By the way, a deoxidising contact cleaner could help to prevent future oxidising but over time some of their residues can also cause connection issues. 

I'd rather use the reliable hassle free method of once in a while disconnecting then reconnecting all the connections, renewing the connection. 

Cheers! 

Thanks Boxer 12, but I'm quite happy with the way my system sounds at the moment. 
Think I'd notice more of an audio improvement with a dram or two of a good whisky! 
Cheers!