Now this brings a new meaning...

4/1/2017, Newhall, CA. Schiit announced the opening of the “Schiitr,” its first retail store, today. The Schiitr allows customers to listen to the vast majority of Schiit’s product line in separate, dedicated headphone and speaker rooms. It also provides a comfortable place to sit back, relax, and enjoy some coffee or tea, which are complimentary.

"Sorry honey, I'm going to the Schiitr.  Might be awhile"  :-)