Nordost Purple Flair the best value of line?

Nordost has recently introduced the "Purple Flair" speaker cable. I have heard it only casually once or twice. It sounds very good, but It is not inexpensive. I use Acoustic Hologram 2 speaker cable which has become cumbersome to work with, and easy to trip over..

Would the Nordost Purple Flair speaker cable be an upgrade to the Hologram 2 or at least its equal in performance???