Non Authorized Martin Logan Dealers

I was a Martin Logan dealer for many years.  I will not get into specifics on pricing, but the final price to the dealer depends on:

1.  Quantity of speakers ordered on the order
2.  If bought right, freight is included, (usually based on total dealer cost of order or number of pairs of speakers)
3.  If paid within terms, more discount is given

A 35% discount would still give the seller a pretty decent margin if all the criteria is meet.

I will also restate that Martin Logan will NOT honor warranty for non-authorized sales.

In addition, most "demos" from dealers will be around 15%-25% off of retail, unless it's an older/discontinued model or the dealer is no longer a dealer and just wants to dump the gear.

define decent after cost of $ since you infer they paid up front to get max discount......

First of all, I did not "infer" that they paid up front. I said if they pay "within terms". Since, apparently you don’t know what that means, (even though you worked at three stores), I will explain.

Most companies have a NET 30 invoice. Which means you have 30 days to pay the invoice in full, but most offer "terms" which if paid, (usually within 10, 15 or 20 days) you get the same discount if you paid up front or prepaid the order. So you don’t necessarily have to prepay for the order to get the discount. There will always be exceptions, but this is how it works for the most part.

Most of these discounts are in the 3%-8% range, (some even more, but that’s about the average).

Sorry, I should not have said decent "margin", but decent "profit". Granted the margin will be much lower than selling at full retail.

Again, I will not get into specific dollar amounts.

but a decent brick and mortar business with any kind of service, facilities, staff and return on invested capital will imo struggle with 35% off on a flagship brand such as this

Totally agree!  However, a smaller store, (like all the ones I've owned), could make it.

Just a case in point, if I could sell one pair of the ML Impression 11A  speakers per week at 35% off for the entire month, I would have enough income from just those sales to cover my lease/rent on the store, store utilities, my salary and still have some profit left.  So it could be done, but yes, a larger store would definitively need more.  

Also, the chance of that would be slim to none, but it would still work.  :-)