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No computer??

I just wanted you all to know an interesting fact that I have recently come across. Our company has advertised in Stereophile, some of you may have seen the ad. I have received numerous calls for literature, which we are behind in printing, and thus are still about 4 weeks away from having any. While the brochure will be nice, there is about 10 times the information on the website, thus I have always asked "have you been to our website?" You can not believe how many people have responded--I don't have a computer. This amazes me, as these are people that read Stereophile. These did not sound like people that were so old they did not ever have access to a computer and thus never tried one, nor did these people sound like finances were any reason not to have a computer. While I can't be sure--it seemed to be more a purposeful decision of "I am simplifying my life--and a computer doesn't need to be part of it." Two of the people said they would go to the library and look me up on the internet connection there. I've suggested that to several--and I kind of got the impression of a deer looking into the headlights--just a long pause on the phone. To me it would be virtually impossible to work without a computer--I would have about 3 miles of paper in my office were it not for my computer--and very little way of keeping the organization I need. For most out there on A-gon (who obviously have a computer--or at the very least access to one) this probably sounds as surprising to you as it did to me. Just thought I would share that--any thoughts or comments would be welcomed.
rives

Showing 2 responses by rives

rives OP
953 posts
 
Again--more thanks for the comments and keep them coming. As to the comments on printers--no I can't fire the people I'm sourcing it to. It's mostly my fault we are behind. I under estimated the time for a pool of creative geniuses to come up with a great brochure. It's not that it's taken too long--in hind site it should have been started earlier. If a printer was behind by 4 weeks--well they would have been fired a week ago.
rives OP
953 posts
 
Thank you for the comments thus far--particularly Lugnut. Just so you know--we do sell through dealers. Although most of our dealers are CEDIA (Custom Entertainment Design Installers Association) type dealers--not the typical brick and morter shops but certainly not the "internet / mailorder" houses either. We have to have dealers to take the acoustical measurements for us--otherwise we could not offer our services at the prices we do as we would have to travel to do much of the measuring (which we do anyway or our highest level service). Our website, while we can take orders through it, is primarily designed to provide customers or potential customers with information regarding our company, services, and products. The ad did increase the traffic on our website (as expected), but I think you bring out a very true and valid point. It is reaching a segment of the market that does not have or use computers--and there was just more of these people in the audio world than I expected. I also think you are absolutely right in terms of being in the internet stone age--it will be interesting to see where it leads us over the next few years. I like Dave Barry's comment on the subject: "The internet turned out to be a bust--information super highway is more like a high tech CB radio with the primary source of the information, namely humans, usually being wrong." I don't have the exact quote--but that pretty close to what he said.
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