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NHT Returns to a New Marketplace?

'New Marketplace', Is that our future?

There is an interesting writeup on Stereophile about NHT's return with a new business model that eliminates brick and mortar retailers. On line, their own and some other names will be used. It states that there are only about 40 of these retailers left, so with the fall off in audiophile interest it didn't make sense to use that channel of distribtion. It cites Martin Logan and Gallo as now using the online mode.

So, all you need is good writeups in the audio 'rags' and the orders will be coming in, they think. My quess is no. What do you think.

buconero117

Showing 1 response by martykl

martykl
3,578 posts
 
I'd guess that a lot of the speakers that change hands on Audiogon are purchased "blind" ("deaf"?). If NHT's on-line distribution allows value unavailable from bricks and mortar (i.e. remove the retail mark-up), they'll find some market share. A fair number of high end buyers seem to know what they want, even if they've never actually heard it.

Marty
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