I think the difference is the bravia is a lcd panel like a plasma-a really thin big lcd viewed directly. Whereas the sxrd is a rear projection television that still uses lcd panels but small ones that are used in a projector to project onto a screen from behind. I think I heard the bravias were recently recalled because of a software flaw that caused the tv not to shut off after a certain number of hours. I think it was a relativly easy fix.
