New marketing tatic what`s your take?


I just received the latest issue of Stereophile. I noticed a Disc from Dynaudio inside the plastic outer cover, I tore it open and drooled on the cover with the picture of the new Halcro DM 38. After loseing intrest with the cover I went to the computer and put the Dynaudio disc in the CD ROM. After watching the disc I pondered why other companies that are trying to get the image of their product`s to the comsumer`s mind have not thought of this? David
cylinderking_1

Showing 1 response by listener57

Although the marketing concept is fine, this particular disc was not entirely captivating (except for that attractive lady who walks toward the viewer a few times during the presentation, apparently randomly, as not connected to the narrative thread). The sole narrator was the chief company executive, and he could not be as photogenic, and so I guess she was intercut to wake us up. If more members of the company staff had spoken about their respective contributions there would have been more variety in the vocal presentations.
I feel that there could have been a few audio-visual selections which the software companies might have gratefully supplied to Dynaudio, in order to showcase the source material that Dynaudio loudspeakers beautifully convey. This would have made the disc a "keeper" for home theater, and speaker demonstration purposes.
Seeing the skilled craftsperson approach to building every part of the loudspeakers was very impressive. So, the overall goal was achieved to show tremendous dedication by the company to innovation, and quality control.