Nice start and I wish them well, but the real question is what will the selection and the pricing be like and then will it sell in any kind of numbers.
For the record, wishing them well does not mean I will pay a penny for any proprietary/drm'ed files. I also fully expect, unfortunately, that as noted above, the files will simply be uprezzed crappy masters that will be a waste of time.
I have really been enjoying Universal's new flat transfers out of Japan - it just goes to show that in most cases no mastering is preferable to letting the tone deaf engineers operating the controls in the studios "master" the music.
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