Name brands that are not so well known are skipped


I've noticed that the lesser known brands on Audiogon's Auction and Classified listings receive significantly fewer page hits than do the name brands. It's understandable if they're being skipped due to keyword searches. What I don't know if if they're being skipped simply because people don't know who they are and simply pass over them for that reason. Gaining knowledge of the market is fun, free and takes little time. If fact, if it were me looking for a new amp, preamp, etc... I would NOT do a keyword search, but take my time and scroll down through the listings.
lamphear_electronics

Showing 4 responses by lamphear_electronics

Tvad: Your point is well taken! I was making a generalized statement meant to help out all the new builders and people with specialized equipment who frequent Audiogon to post. There's so much to choose from- but folks have to click on it to see what it is...
The beauty of tube technology is the ability to produce circuits that are easy to repair. Equipment that is point to point wired has the highest potential to make it through the ages regardless of who made it (as long as it was properly made). There are hundreds of Scott and Fisher amps still around and in good condition. I wouldn't worry about the amp's maker disappearing. Be concerned about how the amp is constructed. Construction details are extremely important. A good design that is point to point wired is superior over those made on printed circuits. I've dealt with enough lifted traces and burned boards for a lifetime. Glued wires belong in computers, not tube audio gear.
Hopefully most businesses will have a web site with an 'about us' page in order to help people learn about their background. A good deal of the time people starting new businesses in audio electronics will have some prior work experience in the electronics field and their work will be first rate. Typically an email or call will answer most questions if their site doesn't or if they're a hobbyist. Allot of what I said may seem obvious, but the skipped pages says otherwise. Assumptions can lead to undiscovered great products.
Actually, I don't believe small businesses deal with proprietary parts as much as big businesses. If specialized components and complex circuits are a concern, it's best to stay away from large companies. Something else: I would have to believe a small business would provide more of a 1 on 1 relationship with their customers and as a result, provide better service.

Publ57 mentioned other ways of becoming better known. I 100% agree. Listings and auctions are a good way to test the waters but do not provide all the necessary exposure outlets.