MQA....again.

Just received the below article in my Google links:

My

initial gut reaction was something along the lines of "oh for crying out loud, leave it alone, this isn’t needed". They state their mission is to rival Qobuz and Tidal.

I’m not sure there’s enough room in the marketplace, what with Qobuz, Tidal (post-MQA), Spotify, Amazon etc; but who knows. That's without  even getting into the whole MQA debacle