Folks, let me tell you the story on margins in audion gear. I used to work in the industry and have many friends who still do. Assuming we are talking about decent mid-fi to high end equipment, if it is sold at MSRP, the gross profit is typically about 40% (sometimes a little higher sometimes a little lower) for speakers and components and 50-60% for cables and other "accessories". The gross margins on video equipment are usually lower, about 30-35%. Having said that, after overhead, taxes etc., most dealers are making net profits of between 6-11%.
