ICs, speaker cable, power cords head the list, but take a closer look at speakers and hardware. Much of the cost of many speakers is in cabinetry (particularly book-matched veneers) and custrom metal work on amps and preamps. It's all part of the marketing game. And we're all fair game. Then, of course, there's the tweak market, which is a ripoff of a higher order. Substitute yo-yos for mpingo discs, bricks and bicycle inner tubes for the other crap, and an assortment of o-rings, grommets and pointed objects from Lowe's for most of the point and puck sets and you've saved a bunch. Isn't it amazing what we'll allow ourselves to be suked into in this hobby? Good listening to all!