Tml2: you have no clue, just guesses. Bulk of the cost in most wire is in the termination. Advertising is a fortune, and if there are no ads, no one will buy (on a large scale). Also, the greater the dollar amount, often the better it is perceived to be. Great low price products often do NOT sell (they can;t be good, they don;t cost enough, many think). I have taken apart many cables, and know what's inside, about what it costs, and the labor involved. 80-90% profit by the better companies? If you had the "ability"not to ASSume, and make blanket statements, you would not be an ASS, but you are. Oh, and your comments on the mfr's making the most is no news flash to anyone, so save it.