Morrow Audio re-design announcement: No more Ag coated Cu; Increased numbers of runs.

"There’s a lot of marketing BS here.
Mr. Morrow is a businessman first and foremost"

I’ve used Mike’s cables for years. I’ve talked to him over the phone on a few occasions and he was very helpful and he also went so far as to issue me a credit for something that really did not concern his cables or his company at all. Let’s just say it was a gesture he did not have to make.
There are very few people that would do that. I think the BS is a few posts above!

Mr. Morrow is a fine first class businessman and his actions prove it.
Can’t wait for my new SP6s.

I have two questions for the nay sayers. What other cable manufacturer offers, as an everyday item a discount to upgrade to their next level of cables and to have a 60 trial period to make sure you're happy with them before you trade in your old ones? What other cable manufacturer offers you a discount on an improved design and gives you a 60 day trial period and if you're not happy, return them and get a full refund?

grsz06, I, too, am a fan boy of Morrow Audio cables. Morrow is offering EVERYONE 60 % off to try their new cables. As an existing owner ( since their beginning, actually ), how does this make me " special " ? It doesn't. How does this make my existing cables worth a good amount in resale ? It doesn't. To each his own bud. Enjoy ! MrD.

That wasn't what my questions asked?

Manufacturers names..please..crickets

falconquest+1. I guess Morrow is the ONLY manufacturer that has a return and upgrade program for less that half the price of a new cable!
Anyone? Other manufacturers doing this?? Hello?
The other cable manufacturers change their designs or add new products also, WITHOUT the trade up program. They just bank on us buying their new product at full price. That's why we all have cables from different eras and different manufacturers thrown in a box somewhere collecting dust. At least with Mike's cables you send in your old and get the latest, or next level up at a discounted price.

I’m still waiting for the names of the other cable manufacturers that offer anything close to what Mike Morrow offers in terms of discounts for the upgrade or trial period for that matter.

That’s why I asked if "anyone" would care to answer the question I asked back on page one of this thread.

And still the silence is still overwhelming.
Example:Harley Davidson upgraded their sound system on 2019 bikes to a whole new design. If I bought a new 2018 before the release of the 2019’s, based on your argument, Harley should let me upgrade my sound system for next to nothing, and let me return to them my old system, right? I don’t think they will let that happen.
If I want that upgrade, I will have to trade in my 2018 bike and BUY a 2019 bike, and probably at a substantial difference.
Or just buy the new system set up at full price, which I’m sure is substantional and sell the old stuff on eBay.

Matt M...you hit the nail on the head.

I've ordered my sp6 upgraded version and next will be ma6 and ph6 when their available.