Morisson ELAD just net-hyped?


I was going to buy an ELAD (used) for 400$ I have heard nothing but extremely conflicting remarks about this product. One of the reasons that made me doubt this product is the fact that got me very interested in the ELAD.
Audioreview.com gave the ELAD the title of product of the year (2000) for 2-ch preamp when compared to Accuphase, AudioNote etc.
If you notice, a lot of the audioreview favorites are net-based direct distributors. I am not a dealer that I have anything against these institutions. It's just that I am in the IT sector and I have learned that net is a great way to project a much bigger, smarter and flashier you (like the DotCom stocks.)

Am I saying that all the Audioreview reviews for these net based products were sat and filled out by the manufacturers' webmasters themselves?
How can it be that something for $690 sounds better than ML's and Krells (according to reviews!) and if this is true how come best buy hasn't overstocked this by now?
In fact, all the favorites....(with all due respect) on audioreview are netbased
1)Morisson ELAD /____ Not heard. But extremely
\ conflicting reviews.

2) Outlaw 1050 and 750**/____ I've heard these...they're
\ not all that

3) Odyssey Stratos /____ Very nice amp....really nice
\

4) Newform Research /____ Same as ELAD
\

5) Bettercables.com /____ Conflicting reviews!!

Ah, does someone get my point...how does this pre sound...1 on 1....extremely subjective....I dont want people trying to polite not to offend anyone....offend whomever you want but tell me how good this pre is
See what all this direct marketing does? It makes you write reviews about sales instead of equipment

** I was going to buy the Outlaw 750. I liked their idealogies and consumer reviews. When I was busy researching which amp to buy, I came across a Brand-new review on audioreview which didn't speak much about the Outlaw 1050 or the outlaw family of products. I figured it was someone who had gone sour with bad customer support or a newly smoked transformer. It didn't bother me till the nextday when I noticed the review was simply GONE!!
I swear I read it many times over the previous day. I smelt something fishy and all this has disillusioned me.

Moreover, does audioreview get a cut of the net based sales by the direct manufactures for online orders?? why did that review disappear
subdoofus

Showing 1 response by tok20000

Interesting questions and points...

I have owned a Morrison ELAD for over 2 years.
If you can find one for $400, BUT IT! That is a steal.
It is very difficult to find preamplification that is more neutral for less than (retail) $1500 or even $2500.

Why did I sell my Morrison ELAD? I needed more inputs, and I wanted to move to a Sonic Frontiers 3SE preamp ($6k retail).

Always remember that next to no reviews are really neutral. People that review a product online and have paid good money for it will nearly never give the product they bought a negative review. Professional audio reviewers do not have any incentive handing out negative press because they are in the business for promoting audio and audio sales.

Also, and really good product I have found will have some negative press. You really have to read what people have to say in their reviews. Their words can tell you many times how good of judges they are. Also pay careful attention of what they have in their systems... The better the components (that you know are good), the more weight you may want to give their oppinion. I know when I talk to a fellow audiophile, and he says he runs say a d/c/s digital front end... I listen whole heartedly to what he has to say. D/c/s is world class gear, and folks that buy it, know great digital.

Why do great products almost inevitably get some bad press? As you move into higher level products, many times system matching becomes more and more important. Some people tend to buy a great product only to put them into systems that become unbalanced in some way when the product is introduced. A great example of this is Nordost Quattro Fil innerconnect. Look at the reviews at Audioreview.com for this innerconnect. The two really negative reviews are folks that use Levinson gear... Nordost Quattro Fil may not integrate well with Levinson gear. There is one other negative review, but it is a silly one that should be deleted. Anyway, all the other reviews were positive.

One thing about the Morrison. If you can get one for $500 used... You can always sell it for that price if you do not like it.

Audioreview will delete a review if they think it is too biased or unsubstantiated. It is rare, but they will delete them (read their rules for posting a review).

Anyway this and $2 will get you a $2 cup of coffee at Starbucks.

Peace.

Keith