Monster Cable

i won't touch the "all cables are the same" debate, tho i will defend ivory soap. ivory actually is different than most other branded soaps in that it doesn't contain any moisturizers, perfumes or other additives (thus the "99.4% pure" part); it's also cheaper than most of its competitors. a better example might be clorox bleach which, i believe is chemically identical to every other bleach on the shelf, yet dominates the market and commands a substantial premium. such is our suceptibility to hype.

I discovered the following on the audioholics site:
http://www.audioholics.com/news/industry-news/blue-jeans-strikes-back
An extremely thought-provoking letter, actually, which calls out Monster's alleged shakedown practices and raises some very significant philosophical questions about the promiscuousness of our legal system.