MoFi controversy


I see this hasn't been mentioned here yet, so I thought I'd put this out here.  Let me just say that I haven't yet joined the analog world, so I don't have a dog in this fight.

It was recently revealed that Mobile Fidelity Sound Labs one step LPs are being cut from digital masters (DSD) rather than being straight analog throughout the chain.

Here is one of the many Youtube videos that discusses it

 

To me, it seems that if MOFI is guilty of anything, it's "deception by omission."  That is, they were never open about the process and the use of digital in the chain. 

One thing to mention is that hardly anyone is criticizing the sound quality of these LPs, even after this revelation.  Me personally, I wouldn't spend over one hundred dollars for any recording regardless of the format.

 

ftran999

Showing 3 responses by mammothguy54

DSD is now included in the description under the Technologies tab as well as posted with each individual UD1S album.  NOTE:  There are a few albums without the DSD statement added.  I'm not sure if that means the album was created from the original tape without the use of a DSD file or if they (hurriedly) missed a few albums in the description upgrade.  Either way, they seem to have felt the heat and have complied with better transparency.

My opinion, though, is they should further update their Technology statement with a detailed description as to why they do it in this manner.  While they have gone to great lengths to describe and market the UD1S process and purpose, this new reveal about DSD should also include a full and complete disclosure of the technological details and why it serves purpose.  Maybe sometime soon?

Very good start!  I love the product and will continue to buy it. It sounds very good.  Now, let's see how they live up to their word with total transparency and authenticity.

That statement needs to be on more than just Instragram.  I'll check their website in the morning.  They have a wonderful opportunity to market themselves, all over again.

Yes, it is about deceptive marketing practices.  And that is why I suggested they need to dive in deeper in their Technology tab and describe the entire process, full disclosure.  They are very good at marketing, and they need to do a good job now, marketing their entire chain from source to finished product, describing the full benefits for their end users.  Nothing to hide from, the product sound quality is excellent.