Seriously, is this thread a joke? The Bose 901 speaker drivers have a manufacturing cost of less than 10 dollars per driver (in quantaties of 1000 mind you). As far as I know, that makes them one of the least expensive drivers in any speaker on the planet for a speaker priced obove $200 MSRP. Perhaps Bose has re-written the laws of high performance driver performance under the 10 dollar mark? Then again, the total build of materials in their Wave radio system had a total build of material cost of less than $40 bucks when I tried to sell them an IC Micro-controller 6 years ago (when I sold IC's). Unfortunately I couldn't get the price below $5 for their Micro and lost the sale. You've got to give this company credit for convincing the masses that 900% mark-up (or more) is actually a worthwhile product worth owning. Then again, is this thread just an off-handed joke poking fun at Bose?