Misleading information on cables auctions......

I have noticed lately, some misleading information related to new cost of auctioned cables. These are the Audio Magic Sceptor Digital. I bought one recently at...(other site) after bidding $35.00. I thought I got a great price, which was, but not that big saving. I bidded based on a price I saw on a post here. It said "new cost" $90.00. Then, after winning the bid, I saw another auction here from HCM Audio for $14.95 dutch sale, which said the retail price was $55.00...UHmmm!!! They have them on sale for $22.95 at their site. Now, I saw a new auction here from someone starting at $49.00 and indicating a "new price" of $150.00...how it comes all these differences when the model is the same discontinued yellow cable from Audio Magic (which by the way, makes fantastic cables). This kind of information is erroneous and could guide to bad deals. I know we should search before bidding, but hey!! where is the confidence factor going.....