Market Research in High End Market


Does anyone know of any market research that has been done specifically in the high end industry? Most companies are private, so finding specific information is difficult.
abstract7

Showing 2 responses by abstract7

The type of information I am looking for is high end sales figures. This is tricky because "high-end" can be defined in so many ways. One way would be to use companies that have an average component price of say $3000 or more (but the obvious question is why $3000). I would really like to know the total domestic and ROW market size for this "high end" industry. What are the average and ranges of sizes of companies, how many companies are in this group with sales of over $1 million per year. How long have companies been in business, how many employees do they have? I don't really care what the company is but I would love to see a breakdown (table) that described Company A, B, C, D etc in these terms (revenue, employees, yrs in business, # current products, avg life span of individual product). The more comprehensive the better. Keep in mind you asked what "I was looking for"--not that any of this is obtainable. In other industries there are very good independent market research companies that do just this--very comprehensive reports. These reports are expensive, but very useful. I know of no such thing in the audio industry.
Thanks to everyone who has responded thus far. Any ideas on how I can get a hold of Sony's report? That sounds like the most comprehensive market research out there. Also, I did a similar type of analysis that 6bq5 did. Although, it was mostly a guess. I did it based on touring factories, seeing the number of employees and square footage and knowing what kind of sales volume it would take to support that. However, there were many companies that I have not ever visited and just guessed based on their apparent presence in the market. The ones I had a good idea of were:
Krell, Madrigal, McIntosh, and Wilson
The ones I guessed at and perhaps people here on Audiogon have toured their facilities or have information about # employees, square footage, or rough estimate as to total volume in sales--even the ones above people may have better information than I do. This list would be:
ARC, Martin Logan, Classe, Bryston, Cary, Dunlavy, Wilson, Theil, Revel, Meridian, Dynaudio, CAT, BAT, Sonic Frontiers, VTL, JM Lab, Accuphase, Linn. There are probably others--so any information that other A-goners have would be appreciated.