Manufacturers


I find it interesting that some manufacturers and retailers in the audio industry consistently make themselves available to their customers while others completely ignore them. I scratch my head after going to a small volume speaker manufacturer's web site (Brooklyn NY based), send a note through the email provided on the site and ask "I'm interested in a pair of your xxx speakers (retail is $9k) and have a few questions about them, my room and electronics. Can you let me know when we might get on a call pls? "

And get no response - so far for three days. 

I call the number- leave a message. 

No call back so far.

I see the owner posting on Facebook regularly and a year ago I'd sent him a similar note, trying to get on a call with him.

No response. Then I posted in the comments area on his posts- Hi XXX, pls check your messages here, I'm trying to get in touch to ask a few questions about a pair of your speakers. A week later I get a "sorry, I don't check messages much here" response. Not a "Hey, sorry I missed this, pls call me to discuss and happy to help"- just a note that offers no interest.

In the year that I've tried to reach him I've bought Harbeth 30.2's, a pair of Proac, an Odyssey amp, a JL audio e110, a pair of SVS subs, a Denon HT amp and more (different systems around the house). I'm actively growing my systems.

Is his boutique business really that good that he can't be bothered to respond to a potential customer?

Meanwhile, the founder of a much larger Colorado based electronics company posts daily, has blogs, videos and much more always responds to a comment or question on a product - his or something else- without fail and is engaged and interested. 








128x128cowan217

Showing 3 responses by mitch2

+1 @firstonetallguy 
Every action has a consequence, some are good and some are bad.
The consequence of you "getting it" wrt creating a culture of customer service was the difference between your company being the "oldest establishment of this kind in the state" while " selling our product at a higher cost than most of our competitors " and the 10-20 of your competitors that dropped off the map every year.  Well done! 
At the end of the day, you and only you can decide what is important, and then you have the privilege of voting with your wallet.
Any business owner that doesn't recognize the value of responding quickly and effectively to their clients and prospects will never achieve the level of greatness they could otherwise achieve, regardless of how good their product is.    
@asvjerry
The ’small co.’ doesn’t have that luxury; likely doesn’t have Any.
Weekends for the little company guy exists as a concept, and happen when they do, despite what the calendar may show....;)
Truth to what you say, especially for successful entities, but there are also upsides to sole proprietorships such as not answering to anyone or to a group, scheduling your own day, quicker response to market trends, etc. Some who own small companies are people-people and some are techno-introverts....i.e., the very characteristics that make them good at designing keeps them from embracing all facets of customer service. A few are good at both.

One example is SMc Audio with Steve McCormack and his associate Patrick, who are both extremely friendly and responsive and who do great work. They took time to have a few conversations with me years prior to me ever using their service. I have now had them perform all-out upgrades on one preamp and two different amplifiers and the preamp and one set of monoblocks still reside in my system. Successful and responsive communication can occur at smaller sole proprietor type companies but it requires time management/prioritization, focus on the work, and the ability to distinguish between actual prospects vs. habitual tire-kickers while treating both with respect. Other examples, at least in my world, have been Michael Kelly at Aerial Acoustics and Cees Ruijtenberg at Metrum Acoustics (now at Sonnet Digital Audio).

On the other side of the coin, for years I owned CD/DVD players from a small company owned by a talented and well-regarded designer who had been influential in the early digital audio world. I actually had two of their players upgraded by the company. While the sound of their players beat out several well-regarded competitors in my system, communication with the company was difficult and it was clear the owner/designer was the only person allowed make decisions (an autocratic culture), and that owner didn’t seem to like interacting with other people. When I finally sold my last player of theirs, regardless of how good they sounded, I never missed the communication difficulties or the feeling that getting service (if needed) might be difficult.