Local dealer cuts store in half says audio is dead


My local dealer that has been in business since 1979 has given half his store up for a marial arts studio. He told me that 2 channel audio is dead and people just come in to audition gear and buy off the Internet. He says custom installation is the only thing keeping the doors open and that has slowed down alot lately. Through the years I always tried to give this dealer business but things never worked out. The owner was very arrogant and everything had to go his way. I tried to buy my first system there 15 years ago and he would not budge on price. So I took my business somewhere else and they were happy to have my money. A couple of years ago I was looking at some new speakers so I went up the street knowing that they carried the brand. I asked the owner if I could audition them at my house for a day. He said absolutely not. He told me to bring all my equipment to the store and listen there. It's alot easier for me to take the speakers home than to take my TT, 100lb amp and tube pre-amp to the store. BTW-He had a demo pair on the floor so he could of given those to me for the night. I even told him I would give him my CC# to keep on file. Still he said no.

Well it doesn't surprise me that this dealer is giving up on audio. He never tried to offer the service that is necessary to be a 2 channel dealer. I told him that there are still a few 2 channel stores that are still surviving in these economic times. He told me he didn't believe that and that I knew nothing about the business. With that I left never to return. I hope next time I drive by he will be out of business period. He doesn't deserve to survive with his bad attitude.
taters

Showing 1 response by coors

Some of the issues are that most working class people do view high end audio as fairly expensive. Most people do make sacrifices to build their system. If you have been doing your homework you know that there is a rapid law of diminishing returns once you reach a certain price point. Beyond that you begin to build an audio jewelry museum. Dealers should be able to negotiate more with the manufacturers and then with the customers to make a sale, especially in this economy. I have a good dealer and he has been very kind. All of the opportunities I have I do purchase from them however there are some pieces I would not get. I have purchased two CD players from him in the past at retail, both were close to 2K each. One went bad after a couple of years and was not repairable because the manufacturer went bust(CAL audio) and the other one the transport died and am still trying to get it fixed. I have had a sony, cheap CD player that has not died on me for over 10 years. So essentially I am out 4K, so sorry!
Another case in point are speakers. They only carry a couple of lines and the next step up for me would be around list price 10K. At that price either they would have to lower the price to match a recently used speaker or I would go find something else. I am not married to one brand and would not necessarily go out and purchase a used speaker that I auditioned at his store, however if the opportunity did arise I would try to negotiate a better price with them and if they do not want to deal I would purchase them elsewhere. The price of audio equipment really should not be continuing to escalate at the current rate.
A new paradigm needs to developed or their market will become more and more of a niche. Just look at the exotic car market's