Perhaps we can be of help--at least to this thread. We firmly believe that education in acoustics is the first step, whether you hire a professional group like ours to do the work, or you are the DIY type. Here is a link to our "acoustical classroom" The most important thing is NOT to ignore the room, which is so often the case. Engineering and designing a listening room are both an art and a science. The science can be gathered from text books mentioned (they are on our site as well), the art is from experience. We do more designs in a month than most groups do in year--and I'm still learning. Every design and every room unfolds something new and I doubt I will ever stop learning. So I don't think this is easily replaced by reading a few books and taking a few measurements (even how you take measurements is not as straight forward as it might seem at first). However, it's much better to read a few books, take a few measurements, and address some of the problems rather than ignoring them. You will be way ahead of the many audiophiles that have completely forgotten or ignored the room.
Here is another Q&A that talks about the difference in the art and science for one particular aspect of room and speaker design.
6 Moons Q&A
Here is another Q&A that talks about the difference in the art and science for one particular aspect of room and speaker design.
6 Moons Q&A