life without audio dealers


currently there is a thread eliciting comments regarding the purpose of audio dealers. i would like to go a step further and consider the question:

what would it be like without audio dealers ?

in order to answer this question one should analyze the activities of audio dealers, such as:

providing an opportunity to audition stereo systems.

possibly lending components.

providing advice as to component selection, providing repair service for components under warranty and providing information as to how to deal with component "malfunction" which do not require a technician.

the obvious, namely, ordering and selling components, both new and used

i maintain that auditioning components at a dealer's store is usually not helpful. if you cannot listen in your own stereo system, the demo may be useless.

some dealers may lend components over the weeekend , or for longer periods of time. this is a very useful service.

advice may not be useful, as there is no guarantee that a recomendation if purchased will satisfy your needs. providing advice when a component acts up may be helpful at times. providing service during a warranty period is of value.

lastly selling a component may be necessary if one wants to buy new and is willing to pay the price.

as a consumer, i prefer buying direct from the manufacturer. in that context many of the dealer functions are now provided by the manufacturer.

it would seem that a dealer is not indispensable and while there might be some inconvenience in absence of dealers, i don't think i would suffer too much if there weren't any dealers.
mrtennis

Showing 2 responses by bar81

To completely dismiss a demo at a dealer is an extremely narrow minded approach. While room interactions cannot be accounted for in such a demo, it's assumed that if you're buying a serious piece of kit you are also serious about the acoustics of your room and have it properly treated. As to the actual sound of the system, as long as a person is familiar with the components in front of the speakers, side-by-side comparisons at a dealer are an invaluable part of the purchasing experience. Frankly, I don't expect dealers to haul 150+ lb speakers to people's houses for auditions. Also, it's a catch 22 in most cases on the smaller stuff. It annoys me no end when a dealer doesn't have a speaker on demo because someone has it at their house to demo; they simply can't win. But it's also important to pay attention to what a dealer is pushing as often they will assume that you are clueless and set up the front end to accentuate the strengths of the line they are trying to push.

I can tell you with 100% certainty that if it wasn't for a dealer audition, I wouldn't have the speakers I have now; I would have stuck with B&W as that's what I know and missed out.
With regard to recommendations, there's simply no point to a review if it's completely subjective and no recommendation is made. Recommendations (particularly best of listings) are an invaluable tool in assisting purchasers in whittling down available products to demo. Recommendations also permit a consumer to determine the credibility they assign a reviewer in the case of future purchases. If Reviewer A likes x and y products and I try such products and find them not to my liking and/or poor performing I then know to give very little weight to any other reviews from such reviewer and vice versa. So while your ears are the ultimate arbiters, recommendations are an invaluable part of the audition process.

With regard to conflict of interest, in an ideal world, that may be the case, but in the real world no store carries all products/all people are biased, so to single out audio dealers regarding conflict of interest is a peculiar argument to make. There is simply no substitute for a consumer doing some research prior to a purchase; particularly with the wealth of information available on the internet. A knowledgeable consumer is his own best friend and can much more easily gauge the validity of a salesperson's comments.