'Stratus seekers for status seekers' is the way I once heard someone describe Koetsu cartridges. As in 'somewhat cloudy, misty and warm sounding' having an irresistable attraction to people who believe that buying a Koetsu is the entry ticket to some exclusive club. It's the same kind of pride of ownership you can observe with other luxury brand goods. There's nothing wrong with that of course, but it's a lifestyle thing and has very little to do with the sound quality.
I acquired a Koetsu Onyx some time ago (no 'P' in the serial number, so presumably a pre platinum version) to find out for myself what all the fuss is about. I still haven't a clue, although I've tried all I could to make it sing. It's been installed in 5 different tonearms, in voltage and current gain amplification devices, in 2 different SUT's (one copper wired, the other silver) and with a wide variety of headshells, leadwires and tonearm cables (balanced as well as unbalanced). But no matter what I did, to some extend it would always sound congested and with a limited bandwidth. I have to assume this is their sonic imprint which sticks to it like white on rice (or brown as it turns out). Apparently there are a lot of folks who (think they) like it that way. I don't, but at least I satisfied my curiosity. Exit Koetsu.