Because some people will spend that much.
that’s it!
I have some Large Lego blocks, they have a half circle which,will keep your cables off the ground, I will sand them smooth, paint, and for the low, low price of only 299.95, they can be yours.
if you didn’t know about the lego part, and you wanted some cable lifters, and are willing to spend 300$ on a few Lego arch prices, you would spend it…….
perceived value to the customer…………