Jolida, The Company - An Interesting Article


The recent (September 5) issue of Forbes magazine has an interesting article about the travails of Jolida in sourcing its manufacturing in China and how it tried to solve its problems.

The article is free at Forbes.com, but accessing it is a pain. The main deterrent is you have to register and give out your e-mail address. If that doesn't bother you, go to the bottom of a long home page to find the current issue, open it, go to the table of contents (this article isn't a feature) and scroll down to the heaing "Entrepreneurs." The article is captioned "China Syndrome." The writer's comments on the product and the audio market are no revelation, but it's always interesting to hear the general public's take on the audiophile corner of the universe.
dougmc
Very insightful. I hadn't heard the whole story on Jolida. I think Mr. Allen should raise the price of his stuff a bit and pay his Chinese employees more. Also, it might be smart to bring a bi-lingual quality assurance person in to test every piece of gear leaving the factory and make frequent (more than twice a year) audits/reports to the U.S. office, apparently you can't keep too close an eye on those communists;o--just a thought.
Except you have to register with a username / password / etc. at bugmenot
Post removed