It's European invasion

Gryphon, Ypsilon, Lansche, Kharma, Focal, Jadis, Mastersound, Swiss electronics etc. At the highest or close to it level they are overtaking big time. Yes, there are still competitive American brands, but it appears that Europeans are gaining more and more ground. With the help of Japanese - TechDas, Technics, Wavac, Kondo Japan, others.
What is going on, I wonder ?