I have been in retail for 35 years and can assure you that most all of the operations that had an opinion that the tire kicking or looking and etc was dishonest etc would soon have few customers walking in the door. You opened your doors to offer items for sale. The customer walking thru that door has taken his time to come in so stop crying and sell him something.Stop the we get full retail only crap and deal. Sell him something he did not know he needed or wanted. If you have a product and SERVICE then SELL IT.Audio sales are one of the very very few that try to obtain full retail prices for goods with the I can ONLY sell at retail or I lose my dealership.
Do not ask a customer for full honesty if it is not returned. Do not try to sell a piece of crap to a customer because you can.Do not hint at service you cannot or will not give after the sale. And do not treat customers as if they have no idea about high end even if they do not.
Salesman sell the correct product for that customer Honestly and with good intent before they cry about tire kicking. If you see used product for sale and do not know if it right for you the research may include a dealer visit.Give him a chance to practice his job and then make him an offer for his New item and his service and horse trade IF HE WILL. He will most likely hit you with the standard MSRP line and lose a sale to another who will or to used product.
It costs many retailers more to stock and finance product than it does audio dealers and they bargain for sales.
Audio is a product and a passion each must decide which is more important and follow that course. Audio is in trouble sales wise due to lack of salesmanship and service after the sale and the driving away of potential new customers.
When was the last time you paid MSRP for a car ot TV or almost any item? High end audio needs tire kicking and some ass kicking to wake up to save the industry.
Do not ask a customer for full honesty if it is not returned. Do not try to sell a piece of crap to a customer because you can.Do not hint at service you cannot or will not give after the sale. And do not treat customers as if they have no idea about high end even if they do not.
Salesman sell the correct product for that customer Honestly and with good intent before they cry about tire kicking. If you see used product for sale and do not know if it right for you the research may include a dealer visit.Give him a chance to practice his job and then make him an offer for his New item and his service and horse trade IF HE WILL. He will most likely hit you with the standard MSRP line and lose a sale to another who will or to used product.
It costs many retailers more to stock and finance product than it does audio dealers and they bargain for sales.
Audio is a product and a passion each must decide which is more important and follow that course. Audio is in trouble sales wise due to lack of salesmanship and service after the sale and the driving away of potential new customers.
When was the last time you paid MSRP for a car ot TV or almost any item? High end audio needs tire kicking and some ass kicking to wake up to save the industry.