Is the big sound from the big names?


Lately more and more I have been hearing bad things about a lot of the biggest companies in the audio industry. For instance B&W speakers just do not live up to their reputation because their crossover network is (very obviously if a knowledgeable person were to look at it) poorly designed. Many companies find a design that will work for them and never change in design or materials to follow the trends of new and available technology. Many companies with competent engineers will from what I hear from a few in the industry only design on paper with no listening tests or comparisons to fine tune the sound. Does anyone have any information on this, or information on the companies who really do the job right?

Thank you
Eric Baer
iamcrazy111

Showing 1 response by gregm

Many companies with competent engineers will from what I hear from a few in the industry only design on paper with no listening tests or comparisons to fine tune the sound

Mostly true except for their giga$ "statement/ trend-setting" products. Importantly, large companies are also very well equipped to c.a. design products that perform well "enough".
Remember:
*Tweaking is labour intensive and therefore expensive: it adds variable cost & R&D costs making the end product unmarketable (at the profit margins the corporation requires).
*Confirmed designer engineers are expensive and often work as consultants; having them on board full time would be VERY expensive -- if such engineers were willing, in the first place. Most are self employed or have their own consulting agencies.

*Small (garage) operations are often undercapitalised. So they lack the testing equipment and they have to revert to labour/ consultants. Since even this is expensive, they rely on and sell, the owner/designer/etc's design experience and tweaking "knowledge/art".
When such a company is small (employing 1-2 part-timers, the husband & wife, etc) they can indeed offer bang for buck. When they get larger, operating costs go up and some/many of them can no longer offer the same bang for buck as readily.

At least, the "entry fee" to this market is low: anyone with knowledge and understanding CAN come up with a product that MIGHT sell. Hardly so if it were a car, for example.

OTOH, the hi-end market is too small to attract mega investment in synergies & manufacturing optimisation that could give better bang for the buck. Compare to the automobile industry for example: a Merc containing 20-30000 parts & heavy R&D sells for the same price as a pair of big Kharma, etc.