Audiophile companies are some of the stupidest companies out there. BY audiophile companies, I mean the mags, manufacturers, etc. Their is no marketing outside of the mags, which is preaching to the choir, and the ads in the mags are the stupidest ads I've ever seen. The They're beyond laughable, they're downright horrible. The Upscale Audio ads and the stupid football players with brand names on their uniforms and helmets immeditaely come to mind.
God forbid if any of these companies hired someone who has any formal training in marketing and/or ad writing.
Then there's the comment that Stereophile reviewing lower cost equipment and trying to appeal to a younger market isn't appealing to him. Seriously? Do you think this hobby is going to grow without a larger market? Do you think reviewing more entry level products like NAD and Cambridge is a bad thing?
Then again, even if they solely reviewed entry level gear, no one would notice. Why? Because they have no idea how to market their magazine. Sitting on the bottom shelf of a magazine rack in Barnes & Noble doesn't get any attention. Offering a stupid mp3 batter or whatever the garbage is doesn't get any attention. What gets attention? Advertising.
Why is good home audio dying? Because no one knows it exists.
God forbid if any of these companies hired someone who has any formal training in marketing and/or ad writing.
Then there's the comment that Stereophile reviewing lower cost equipment and trying to appeal to a younger market isn't appealing to him. Seriously? Do you think this hobby is going to grow without a larger market? Do you think reviewing more entry level products like NAD and Cambridge is a bad thing?
Then again, even if they solely reviewed entry level gear, no one would notice. Why? Because they have no idea how to market their magazine. Sitting on the bottom shelf of a magazine rack in Barnes & Noble doesn't get any attention. Offering a stupid mp3 batter or whatever the garbage is doesn't get any attention. What gets attention? Advertising.
Why is good home audio dying? Because no one knows it exists.