Is Bigger Better?


In my opinion, most of the lastest hype or "marketing" in audio these days have to do with power cords. 1st, all my gear has aftermarket cords but I just viewed the BMI Virtue site with the Whale Elite Power Cords. I found the site enlightening but at the same time entertaining. Pictures of the muscled designer with these huge phallic power cords. Now the disscussion, some of the best cables ive used and owned have been far from large in diameter. I recently had my home wired with 4 dedicated lines and when I asked the electrition to use 8 or 10ga wiring, he assured me that this is needless overkill, that heavy industrial machinery and huge office complexes are wired with 10ga. Are we pawns in the huge marketing machine of audio?
128x128justlisten

Showing 1 response by mrchips

I usually don't get involoved in topics, because they turn in to a pissing contest. But Justlisten, I am glad that you find BMI's Whale Elite entertaining and enlightening. Bigger is Better can be used as a misconception. If size only matter we would be using Alaskan pipelines as a cable. You have a lot to learn. Bigger is better, if the process of building hi-end power cables requires it. In this case of the Whale Elite, it does. The correct combination of conductors, insulators and shielding material. Proper matching and synergy of components is the key to success. Also, hand twisting specific ways gives the conductors a variety of characteristics in sound. Building the perfect power cable is more than a couple plugs and wire, it's a science. If it was this easy, all cables would sound the same. Justlisten, I think you are your own worse enemy with the marketing hype. With power cables, hi-end cables in general there are a lot of debates and myths. The goal of BMI's Whale Elite (and hopefully others in the same field), try to build the perfect cable so one can maximize your expensive equipment's potential. And ultimately, once the cables and components are in place, just sit back and "Enjoy the Music". Thank you BMI