Is Bigger Better?


In my opinion, most of the lastest hype or "marketing" in audio these days have to do with power cords. 1st, all my gear has aftermarket cords but I just viewed the BMI Virtue site with the Whale Elite Power Cords. I found the site enlightening but at the same time entertaining. Pictures of the muscled designer with these huge phallic power cords. Now the disscussion, some of the best cables ive used and owned have been far from large in diameter. I recently had my home wired with 4 dedicated lines and when I asked the electrition to use 8 or 10ga wiring, he assured me that this is needless overkill, that heavy industrial machinery and huge office complexes are wired with 10ga. Are we pawns in the huge marketing machine of audio?
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Showing 1 response by 1439bhr

Yes. Submit. Also, keep in mind these corollaries: (1) if it costs more, it's better. (e.g., "I suppose Revel Ultima Salons are OK if you want to listen to the radio in the kitchen and you don't mind your ears bleeding after a couple of hours, but when you're ready for real speakers, go do what I did and get some JM Lab Grand Utopias.") (2) the smaller the effect, the greater the hyperbole (e.g., "but then I replaced the granite pebble on top of my speakers with one of feldspar and I was transported to heretofore unimaginable realms of audio delight.") (3) the more esoteric the tweak, the more avid the devotee (e.g., "no, trust me, I swear! Waving a chicken bone in time to the music really helps with the sense of rhythm and pace! I can't bear to listen to music any other way anymore!" (4) The shakier the case, the greater the ad hominen attack: (e.g., "if you can't hear the difference between running your cables forwards and backwards it's because your system isn't resolving enough and/or you are an undiscriminating philistine who takes audio equipment recommendations from Consumer's Report and buys at Walmart.") (5) The hipper the salesman, the better the equipment (e.g., "I realize that dCS processrs are all the range in Bucksnort, Idaho, but you know, if you don't want something that's like, so dot-com, then you absolutely shouldn't be looking at anything besides this Floobmeister 7. Only it has the necessarily ineffable sine qua non of single-ended triode logic gates.") I would tell you more, but I must go home now. Dinner is waiting.