Some people may find this article helpful: https://hometheaterreview.com/its-complicated-understanding-a-womans-relationship-with-av-gear/
In it, author Adrienne Maxwell make three generalizations that may apply to many women, including:
1) Women put a high value on practicality and convenience
2) Women care more about the result than the process
3) Women who work at home may find it difficult to de-stress at home (they want to go out to de-stress)
Whether you agree with her or not, it’s important to understand your partner’s needs, ideas, and motivations. Applying the above three key points might look like 1) if we move ’audio’ into the main room of the home, we can repurpose that old ’man cave’ for something else, 2) show some examples of main living areas incorporating AV that are highly appealing (show some potential end results), and 3) consider how watching movies at home can save money and help bring the family together. For example.
Approaching the idea together, and really listening to what she wants and needs, can help create areas of consensus, help you understand their motivations and interests, and help derive paths to solutions.
It’s not always about the aesthetics, though that can also be important. Speakers that don’t look like ugly black boxes (or boxes at all), that only come in black or ’woodgrain’, and speakers that don’t look like space-age tech objects, can also be helpful. It’s where we started. (https://phillips-design.com/)
