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if you're reading this then you already know...

Anybody else notice the laziness in ads lately? Seems to be getting worse especially in commercial ads. Every ad exclaims "if you're reading this then you already know" everything there is about how amazing product xyz is and all its technical features and have of course seen all the reviews. The ads in question then proceed to provide no links and no further information.

This is still a hobby forum. Please take the extra 2.5 minutes to provide YOUR perspective and maybe some information. If I "already knew" everything as the ads claim - I guess I'd be plugging my iPOD into my BOSE system for perfect sound 'cuz they claim the same thing
;)
audiopooh

Showing 4 responses by prpixel

prpixel
876 posts
 
"if you're reading this then you already know" = hit the "back" button and move on to the next ad.
prpixel
876 posts
 
Loonytunz,

Yes, I also apply the same principle to ads without pictures. If I can't see it, I ain't buying.
prpixel
876 posts
 
Chadnliz,

What if I don't know what it is? I picture or a brief description might pique my interest and cause me to do some research.
prpixel
876 posts
 
Or maybe we click on the ad because we don't know what it is. Some small manufacturers don't spend much, if any, on advertising and can't get their equipment reviewed in Sterophile or The Absolute sound. The purpose of an ad is the grab the attention of the consumer. All it requires is a brief description and a picture. It doesn't have to go into detail, just enough to pique the interest of the reader.

How many times have you seen an ad on TV or in a magazine and you can't tell what product they are selling? Then you have to run to the computer and Google it to find out that it was really an ad for a famine hygiene product or a boner pill.
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