If you had to pay full retail, would you...???


I recently got the Music Direct catalog in the mail. Lots of cool gear, interesting tweaks, awesome LPs. Looking over the catalog several times, I said to myself, "man, there are a lot of expensive tweaks which the un-initiated must think is simply crazy". What also struck me is that all the stuff I want, is ultra expensive and the stuff at "real-world prices" are nothing really spectacular. Even at the low end side of "high-end" gear, I would be laying out considerably more than if I went to Best Buy and bought an All in one system.

So, here is where I am headed. I have put together a pretty nice system, almost entirely found here on Audiogon, over back in the day at Audiomart. I scored my amps which retail for $13,000 for $4000. My speakers retailed for $7500 and I got em for $1500. My turntable was $500, which retail was $2500. If, I bought a new $500 turntable, I would get like a Music Fidelity MF, entry level one.

if you bought most of your system used, if you had to start from square one and had to buy Full retail, would you still be into this hobby?

Entry level high end gear really does not interest me. it lacks pizzaz, like the Avid Reference has. For what I paid for my AudioLogic tube DAC, I could only afford a Mid-level Marantz. I beleive I would still be a Music lover, but if forced to spend Full retail for high end gear, I think I would opt for mass market mid-fi, or simply do a laptop based digital system through a mass market company.
justlisten

Showing 4 responses by d_edwards

McGrogan,

I'm gone, no more audio selling for me, just like mixing it up a little.

Coaching Football these days, something where the outcome is not subjective and winning means I don't have to suffer fools or discount my salary.
Let me explain something most audiophiles really have trouble with;

This is a true story;

Customer calls me says he's going to buy $3600 speakers (brand Y)(which the dealer was going to discount 20% this was undisclosed) I said to him I had much better speakers for $2400 and he should come by and listen to brand X before he buys Y.

As I knew because this audio stuff is easy and Brand Y is amateur shizzle, the $2400 brand X was much better than the $3600 brand Y. Brand X now is a very well known brand but 8 years ago most of you only vaguely heard of them. So Mr. Consumer asks me about a discount, and here's the economics where you guys simply don't get it.

I asked him why should I give him a discount I just saved him $1200 and because I was willing to carry a brand that was less well known (ie. lower volume) and better than brand Y's $3600 speaker? See too me that's an insult, I upgraded him and saved him $1200 at retail, but he still felt justified in belittling my profession and my good nature by rewarding my effort and selflessness by just dumping on me and expecting me to give as big a discount as the "high end" shop he just came from.

I told him with that kind of discount I wouldn't be here, these speakers wouldn't be here and you would have paid $3000 for second rate speakers and then what? So why don't you go back and buy those speaker since a discount is all that matters to you? They may give you 25% off because they really don't like me over there because I make them look stupid, but if its 20% off all the time then they can only afford stupid people and the discount helps you feel better about spending $3000 of your money on that level of advice and knowledge.

Well now audiophiles are down too public forums and "public" trade shows to spend thousands of dollars most of you have to talk to a deadbeat 50 year old types or some kid because stores cannot hire real professionals and you spend thousands and thousands of dollars on advice from people who simply do not have the expertise to give it.

My dream is to give a guy,in a dead end retail job or take advice from a guy who says all the right things and uses the right buzz words online, control of my $25,000 system...whether its new or used retail or discounted...that's the big kink in logic in my mind.

Shrinking margins mimicking the computer industry is destroying high end audio as its participants expect to pay appliance level prices/ low margins and still want to believe they are getting 'expert" advice on a hobby that requires and immense amount of experience and technical skills . This general level of services has not been the case for 20 years. Those that can still give it at the retail level are old and near retirement. Most people in my age (30 something) who are smart and creative have left the industry altogether or have moved up into the rep levels where they do not help the end user anymore. I'd pay retail if the guy i'm dealing with is a genius and it helps him make a living. so 2nd that notion.

By the way 15 years in the business, and I don't know one guy in the world who is that retail level who'd i trust to build a system for me. So you got what you paid for my audiogon friends.
Drubin,

I made the sale, my point to the client was that I was all the "edge" he needed and the fact that his behaviour did impact the type of advice and products he would be shown. I sold him stands at cost to make him feel his edge :).

Cheap people need love too.

Addressing McGrogans trust issue; my anecdote is I send the customer (many actually) to another store to buy something at the competitions, being very specific and the doofus at the other store wouldn't take his order and gives him a hard time about the advice I'd given him or her that they'd come back and buy "the wrong stuff" from me. Sometimes this would be a $3-4K amplifier! Can't fix stupid I guess the saying goes.

Audio retail is not perfect and the press and manufacturers scratching each others backs has a great deal to do with this. Because " good business" means carrying the best selling products not the best sounding products. The easiest thing to do in the world is take an order. Interesting anecdote; I never demoed a piece of Mark Levinson gear that I sold and I never sold a piece of mark Levinson gear that I demoed?! Just so you know how the popular "lifestyle" brands actually get sold.
George my quintessential doesn't get it guy! All that "room" isn't keeping them in business now is it?

Does your boss ask you to wiggle on your salary? Don't you have some wiggle room?, certainly you're not worth what you make all the time right?

Save your boss 33% on a project by making a smooth move and he says hey lets cut your paycheck 15% this week for the thanks. Cause we appreciate all you do for us. Yeah that never happens. So stop being a hypocrit and suggest that I take the hit in my wallet when I could have been the 2nd rate dealer who carries overpriced underperforming products with a popular name brand on it instead of good speakers. Thanks, and your advice sucks, cause then everyone of his cheap audiophile friends/refferrals will want a 15% discount and then my boss can't afford me and well now I coach football.

In the end George there is no wiggle room anymore, infact their is no margin to hire people with serious qualification into the retail level of audio. As the equipment improves the demands on the end user goes up to maximize the potential of your investment. Maybe you like going to the lonely guys house who has decided to carry a few brands and knows about nothing and has a conviction that $7 ($250 retail) AC outlets is the number one way to make a great system. That's what we're left with. Semi-pro's,

Do you know I bet there is less than 5 people on this entire board who can setup a surround system so it works properly! Especially the dealers who will sell the system to you without the wiggle room.

Most 2nd hand systems can be bested by buying the right gear at retail prices. It is extremely rare that the 2nd hander doesn't sabotage his system with the "irresisteable deal" on a super component that inevitably messes up his entire system. Time and again I had to deal with 2nd hand dudes who simply could not overcome the view of what they were saving versus what they were spending to make the system right.

audiophiles are masochists that way.