I'm looking for a big new LCD or projection type

I think Sony is the way to go. The SXRD is close to LCD except way off axis, but better than anyone else's DLP, especially the XBR SXRD mentioned above, in my opinion. If you want an LCD, get a Sony Bravia - there really isn't anything out there that touches it, so far. The new Sonys are adding the 120hz refresh to the Bravias and also to the top SXRD.

Looks like I will be getting the KDS-Z70XBR5 when it comes out in a month or so. I need the screen size and the 72" Sony LCD is apx $30K. From all indications, the new SXRD is supposed to be pretty close in picture quality to the 72" LCD but at a much more reasonable price. I currently have a KDL-46XBR3 Sony LCD in my office and the picture is just incredible.

Just got another Sony KLD-46xbr, this time an xbr4, which is the latest 1 that just came out (my house got jealous of my office). This new TV sets the new standard and I've noticed it's even a little better for watching sports, probably due to some tech improvements. People who have seen the set immediately ask where I got it and how much it cost. Retail is around 3500 but it can be found online for a lot less. That would be my recommendation - if you can swing the funds, why "settle" for something less?

Best bang for the buck - Sony KDS-60A3000. Lists at $2200 - 60" and should be viewed before you purchase anything. It rivals and surpasses a number of LCDs and plasmas in picture quality at 1/2 to 1/3 the price. One of the best-kept secrets in video that I recently got turned onto.