Perhaps it has something to do with a thinner wallet?
From a cable company that has incentive to say the opposite...
" but the fact is that a power cord, so long as it's well-constructed and undamaged, correctly sized for the load, and driving a reasonably well-designed power supply, should make no difference whatsoever to the sound of your system. The same goes for these other non-signal cables. If they seem to be working, don't mess with them." - Blue Jeans Cable
I think a key word there is non-signal cable
From a cable company that has incentive to say the opposite...
" but the fact is that a power cord, so long as it's well-constructed and undamaged, correctly sized for the load, and driving a reasonably well-designed power supply, should make no difference whatsoever to the sound of your system. The same goes for these other non-signal cables. If they seem to be working, don't mess with them." - Blue Jeans Cable
I think a key word there is non-signal cable