Glanced at a few of his other videos, it's a shame how many people he is misleading. Good example of knowing just enough to be dangerous.
I do really like seeing how high performance cables are constructed, but I gave up after he said they are using continuous cast copper and then suggested that #101 OFC is the same thing.
Not sure what cable industry experience he has, but I would be surprised if it is audio related.
@hilde45 I agree that this type of videos are destructive to the hobby and are likely to prevent the advancement of the industry to some extent.