Hi @erik_squires
Last year I read 'Schiit Happened,' the memoir by Jason Stoddard and Mike Moffat that describes the startup years of Schiit Audio. It's an easy read and it can fool the reader into thinking that starting up an audio manufacturing business isn't too hard.
What I gathered from reading it was how it stressed the importance of 21st century marketing and customer engagement through use of social media, user forums, and regional shows/meets.
The founders efforts were laser-like. Focussing on on the product they wanted to develop; they didn't get sidetracked spending time on the next product until the current product was exactly what was wanted and they could fulfill the demand for it. The writers are most helpful in describing the mistakes made along the way.
They don't go into much detail in terms of how they spent their startup capital other than describing how scary it was doing it while not using other people's money.
They found a niche and exploited it. I imagine doing that as a speaker designer/manufacturer is possible. As long as one guesses correctly.
;)
Last year I read 'Schiit Happened,' the memoir by Jason Stoddard and Mike Moffat that describes the startup years of Schiit Audio. It's an easy read and it can fool the reader into thinking that starting up an audio manufacturing business isn't too hard.
What I gathered from reading it was how it stressed the importance of 21st century marketing and customer engagement through use of social media, user forums, and regional shows/meets.
The founders efforts were laser-like. Focussing on on the product they wanted to develop; they didn't get sidetracked spending time on the next product until the current product was exactly what was wanted and they could fulfill the demand for it. The writers are most helpful in describing the mistakes made along the way.
They don't go into much detail in terms of how they spent their startup capital other than describing how scary it was doing it while not using other people's money.
They found a niche and exploited it. I imagine doing that as a speaker designer/manufacturer is possible. As long as one guesses correctly.
;)