I do not use Voodoo or other kinds of magic to get to a better sound.
I use physics, and mathematics (Electronics) to calculate and build a cable. That's the only thing that makes sense to me.
Directional: Sound is an AC signal. It's nature to flow 50% of the time in one direction and the other 50% of the time in the other. (Nyquist theory, that all AC signals can be broken down into sine waves, is the basic of digital Audio!).
When you claim on a cable it's directional, which 50% of the time it benefits, and which 50% of the time it doesn't?
Cooker: the melting point of Copper is: 1,085 °C
In the process of making a cable, it is melted. Once it solidifies, the metal structure is set. No heating under that melting point would change that.
So is the other direction: Cryo treatment. No effect on conductivity.
When using supper conductivity, in extreme cold: (close to the 0 Kelvin = -297 °C) it is not a copper conductor, but composite material. None apply to Audio. They are used in supercomputers or cold fusion attempts.
Do you have more Speaker cables sales BS?
It's fun to crash them, one at a time. There are so many. The latest is called: Geometry.
It will expend for Quantum physics, String theory, Singularity quiq to come and maybe lean over older fashioned religious blessing or cursing, to get ignorance to the a new hight.