How Is MQA Fareing?


 In another thread here are posters are making comments about MQA suggesting that it isn't a big commercial success, that is should be called DOA, etc.  Yet there are always announcements about companies adopting MQA, testimonials from happy Tidal streamers, etc.
  I'm neutral on MQA but having witnessed more than a few formats go down in flames in my time, and still puzzling over the resurgence of vinyl, I wonder how one measures the marketplace progress of MQA.  Do we look at Tidal subscriptions?  Sales of MQA compatible DACs?  The size of Bob Stuart's house?
mahler123

Showing 1 response by shoresaudio

Meh. I agree. If I own lossless hi-res, I have zero need for MQA. I have Tidal but find I rarely use it. Comparing a hi-res track to its MQA equivalent (like the Warner releases) is something to check out, since most likely the mastering is the same. MQA sounds OK but something is slightly off about it compared to the lossless file. 

I agree with Linn only that the technology should not be a locked-in proprietary format. And to be honest, all of the audiophile press gushing positive about this is somewhat suspect. End users are more split in their opinions. Some see it as a money grab since DVD-Audio sank (some discs used MLP--Meridian Lossless Packing--to shrink the size of the data).

And think about it. Anytime Meridian is asked how it works, they either dodge the question or launch into technobabble. They hide "lossy" under the word "unfolding." Their argument for their brand of lossy is that they are throwing away data for sounds we aren't able to hear. This is EXACTLY what Sony said about their failed ATRAC compression (used for MiniDisc), and I believe even lowly MP3 was also described as such. 

I do think there is a use for a compacted data version of hi-res for streaming, but it needs to be "open." And given Tidal's uncertain future (they are in poor shape financially), another streaming service would be needed to deliver it. And there aren't enough audiophiles to support one at an affordable cost, sadly.

BTW, I think Tidal is a bargain. Think about it. Even without MQA, for the cost of a new CD or two each month, we get access to a lot of lossless CD-quality music. Great way to sample something before buying, or provide music for guests. Owning a $10k+ system and complaining about $20/month seems a bit silly, no?
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